Top Social Commerce Trends to Watch in 2025

Top Social Commerce Trends to Watch in 2025

Social commerce - shopping directly within social apps - is now one of the fastest-growing areas in digital marketing. The line between “social” and “store” is blurring rapidly.

1. In-App Purchases Dominate

TikTok Shop, Instagram Checkout, and Telegram Stars are leading the charge, allowing users to buy without leaving the platform.

2. Live Shopping and Interactive Sales

Livestream shopping events, especially on TikTok and YouTube, are becoming powerful tools for conversions.

3. User-Generated Commerce

Fans and followers are now product promoters - authentic reviews drive higher trust and sales.

4. Africa’s Social Commerce Boom

Mobile-first audiences in Africa are driving adoption of social payment systems like M-Pesa, Telegram Stars, and crypto wallets.

Pro Tip: Use SMM Africa to amplify your product posts and increase visibility in social commerce feeds.